This innovation creates two separate kinds of value for two user groups from the exact same event or transaction. Duolingo created value not only for these users who wanted to learn a new language offering users a premium experience for free but also for the organizations who needed help in translating texts like CNN while simultaneously translating the web. Since millions of people around the world wanted to learn a new language and usually pay quite a hefty fee for doing so, either by paying for classes or for software. Through Duolingo he created a way for people to have access to education wherever they are.
Guided by its mission and the past experiences of the founder born and raised in a developing country where only the privileged have access to quality education. The obstacle that was faced was there a lack of bilinguals in the world and a lack of motivation to translate texts for free, so the idea of Duolingo was born wondering how the translation into every major language can be done using the knowledge of millions of people for free? The idea of Duolingo initiated while looking for a solution of a problem when over the internet, computer translations of languages was not good enough and the only option that was available was to use professional translators which require an enormous investment. Their mission is to make language education fun, universally accessible and personalized. Duolingo is an EdTech platform that leverages gamification thereby helping millions of people learn language in a fun and easy way.
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